Wednesday, May 9, 2012

How to be a great customer with custom orders!

Hi folks! Today we're going to go over how you can help us with the process of making a complete custom order!

1. Do you have a very clear and specific vision of what you want?

No: It's okay if you don't! Sometimes we just love running wild and free with a vague concept. Freedom is usually better, because we are creative people with a distinctive style. If you trust us, we can make it great! If you know of a general color scheme, animal, creature, or style, we can work with that. Concept sketches will be provided so you can let us know what design you like the best.

Yes: I hope you're contacting us very far in advance, because this will usually take a lot of back and forth. In order for us to match your vision to the best of our abilities, we can send progress photos which you can approve or request changes. However, some changes are complicated (especially after the leather is shaped! Painting changes usually aren't so bad.) so what you can do to help is give us AS MUCH references to work off of as possible. Possible references can include:
  • A sketch or drawing of what you want the mask to look like
  • Photographs of animals/plants
  • Any sort of art or music you think will inspire us*!
  • Color swatches! Got specific colors in mind? Send them over!
 *Note that we will never directly copy another artist's design. 

2. Tell us if you want accessories like feathers, rhinestones, etc.

It is very important that we know this in advance so we can give an accurate price quote! If we've already quoted you a price, and somewhere in the process you decide that you want the mask to have something that wasn't told to us from the beginning, we'll have to charge more to cover the cost.

3. I don't like X & Y on the mask! Can it be fixed?**

If there's a problem with something in one of the progress photos, please tell us [nicely] right away! Problems are easier to fix if they're caught right away. This is especially true for those of you who have a clear and specific vision of what you want. If you are very descriptive with the references, this usually isn't a problem.

The problem is with the shaping: Sometimes this can be fixed, but please note that the more a piece of leather is wet and shaped, the weaker it becomes.

The problem is with the tooling: We will show you a tooling pattern before any of the cuts and bevels are made, so you DO have time in advance to tell us if you like or don't like something. However once the cuts are made, they are final, unless you want to pay for the supply cost of a new piece of leather (we can give quotes).

The problem is with the painting: No worries! Paint can be painted over! Painting is the easiest part to fix.

**If you are so picky and there are too many change requests, we reserve the right to cancel the order. It's pretty exhausting going back and changing things again and again, despite offering tons of progress photos. At a certain point, the supplies and work time costs too much.

4. I have a deadline!!

Cool! TELL US. And please give us the exact date or week. Five weeks is the absolute -minimum- unless you want something supremely simple. 
Here's how YOU can decrease the time it takes to make your custom item:
  1. Fewer changes = faster mask
  2. Be easy to get in touch with (etsy, email, etc.)
  3. Read this entire blog post! 
  4. Be nice! Seriously. If we like working with you, talking to you, bouncing ideas off of each other, then making your mask will be so much more pleasant. 
  5. Stick to your deadline. Don't give us a zillion different dates. We need to know exactly how to pace ourselves.

5. The mask doesn't fit right!

Well, this doesn't happen too often but it's not impossible. So, if you care to tell us exactly how it doesn't fit (eyes too small, nose too narrow, doesn't sit well etc.) we can fix it. We'll happily carve out bigger eyes, wrestle with the nose, tweak things here and there.... you get the idea. 

You may be able to fix it yourself!
So I know you payed a lot of money for your mask and probably [hopefully] want to protect it, but the fact of the matter is that leather is flexible! You should be able to wrestle with the nose area to some degree and make it submit to your face. We've never experienced paint cracking, but if it does happen, send it back and we'll fix it for you.

6. BE NICE.

Okay, I know that there's this popular concept of "the customer is always right," and yeah, we DO want to make you happy and make sure you have a really great piece of wearable artwork, we aren't going to sit back and accept abuse, passive aggression, or any sort of nastiness. We're here to work WITH you, not under you! 

And again, if you're a nice person, we'll probably put extra love into your mask! ♥

Thanks for reading!

Further information:

Friday, April 27, 2012

Oh The Festival Madness

We have three festivals scheduled for the next three months, and for past festivals we have  been averaging about 45 masks per festival. Hah... haha... this should be great.

I had a tech shop membership for a month to try out the laser cutter, and it was completely amazing. Turns out, a day pass is only $25, and we can cut out at least 15 masks in an hour. So with the next batch of leather I think we should be able to match our 45 item minimum. Here's a video of my experiences using the laser cutter:

The Berkeley Pagan festival is in 2 weeks and one day, so we have a LOT to do. Then the Walnut Creek Art and Wine festival is exactly 3 weeks after that (oh god why), and after that we have roughly 7 weeks to stock of for FaerieWorlds 2012.

Eve just got her car repaired which cost more than she had anticipated. I'll likely be buying the next round of leather so that we can scramble and make as much as we possibly can for the Art and Wine festival... that is a HUGE event in the bay area which averages 90,000 people attending. This is our first festival of that size. To put things in perspective, FaerieWorlds has around 15,000+ attendance. Thankfully the Art and Wine festival is walking distance from my new home!

Right now we have about 40 items for the Berkeley Pagan Festival, though only a handful are actually ready for sale. I'm painting my ass off, to say the least :)



If you'd like to visit us at any of the above mentioned festivals here's some information:

Berkeley Pagan Festival
FREE EVENT
Saturday May 12, 2010
10:00 AM to 5:30 PM
Civic Center Park, Berkeley, California
Martin Luther King Jr. Way (between Center and Allston)
2151 Martin Luther King Jr. Way ,  Berkeley CA 94704
Walking distance from Downtown Berkeley BART station


Walnut Creek Art and Wine Festival
FREE EVENT
Saturday June 2 and Sunday June 3, 2012
Saturday: 11:00AM to 7:00PM
Sunday: 11:00AM to 6:00PM
Heather Farms Park, Walnut Creek, California
310 N. San Carlos Dr. (left turn off of Ygnacio)

FaerieWorlds Summer Celebration
NOT FREE EVENT - Ticket information here
(we usually receive a handful of free passes for Friday & Sunday as well as 20% off passes for Saturday that we can give out if you are interested)
Friday July 27, Saturday July 28, and Sunday July 29, 2012
Friday: 2:00PM - ?
Saturday: 12:30PM - ?
Sunday: 12:30PM - ?
(closing times usually around midnight but the party usually goes on well after)
 Directions here

Friday, March 2, 2012

Variance in Leather Weight and Size

This is something that came up recently in a conversation about a custom order, so I thought I would write it all out for easy reference.

So first things first. Tooling leather is sized in ounces (oz). The bigger the number in oz, the thicker the leather is.


These are the two sizes of leather that Eve and I work with. The left is 4oz leather, the right is 8oz leather.

8oz is roughly 1/8th of an inch thick. As such, 4oz is about 1/16th of an inch.

So why choose one over the other?

The thickness of the leather determines what you are able to do with it. Thin leather can be shaped dramatically with all sorts of gorgeous ridges and curves. This mask by beadmask is a beautiful example of what can be done with thin leather! This is a 4-5oz mask.

Sometimes masks with such dramatic shaping look better without tooling because the tooling can get a little warped and distorted.

As the thickness increases, it becomes more difficult to achieve such sharp folds in the leather, but tooling becomes less of a pain because there is actually depth to hammer into.
To the left, we have our Autumn Forest Mask, which is 4oz leather. As you can see, each leaf is hand tooled, but there is still a significant amount of what I call "tight flexibility." The vines can be twisted into tiny little tight curls. 4oz is a great middle ground if you want something that can be tooled as well as intricately shaped. There's also a lot of layering that can be done without making the mask too heavy or unstable.

Thick leather allows for gorgeous deep and intricate tooling. 4oz can be tooled, but not as dramatically as 8oz can be tooled. Shaping an 8oz mask is a bit trickier and requires a fair amount of wrestling to work with. It's also mildly heavier, but still very comfortable to wear.

That's not to say that you can't do some awesome things with 8oz leather in terms of shaping! The dragon mask is a great example of shape paired with detail. This is what the full mask looks like, in all of its horned and finned glory. The key difference here is that while the horns do spiral up, those spirals are wide and not at all tight like the curls in the Autumn Forest Mask.

Friday, February 17, 2012

Making the business official!


As the title states, Eve and I are finally taking the necessary steps in order to make our business all official and such. The Berkeley Pagan Festival is coming up, and in order to participate we need a resale license (which means we're going to have to start charging tax for all purchases made in CA).

In order to get a resale license, we have to register our business name AND register our partnership. The resale license is free, but the latter two are pricey. It needs to be done, though. And, while we're at it, we might as well get our business name trademarked.

We're looking into getting a membership to TechShop in San Francisco as well, which is hugely exciting! They have a lot of machinery at their disposal, which would be very handy, considering we're still working out of a small bedroom. In particular, we're looking at utilizing their laser cutters, which would be used to cut out all the detail crazy masks and most of the 8oz works. It would spare our hands the long term pain, and make production a lot quicker. I'm pretty excited about that.

Cheers
-Ashley

Friday, December 23, 2011

A break at last!

There has been next to no free time since last June! Shortly after faerieworlds, we had to rush to build up our inventory for faerieworlds harvest. Another huge success! We made even more than last time, which we expected since it was at the beginning of the Halloween rush. I'm still trying to put together a movie for that one.

so right after Harvest fest, the Halloween orders on Etsy started pouring in. At that point we had run out of leather and had to order more (and as of today we are already very close to running out again! That only lasted us 3 months). The Halloween orders were coming in at 4 per day! In one month we pulled in about $2,000. I know I say this all the time, but the masks never cease to amaze me.

Immediately after came the December holiday rush. Not quite as chaotic as October, but still a nice amount of sales.

Somehow, amidst all that, I've managed to throw together a website, take new photos, and make new designs. Have I mentioned that I'm also in college? Haha, it is really quite a thrill.

Here's the new Athena pictures!

Friday, July 22, 2011

FaerieWorlds Wrap Up



Okay, obviously  bad at this whole blog thing. That video sums up the awesome of FaerieWorlds pretty well!

In a nut shell, we sold almost half of our mask/crown stock as well as some key chains. :) We grossed $1,100 which came to a little over $200 each for profits (after the booth costs and what not). We did the best on Saturday, despite the rain! :)

Got a couple custom orders too, which we have finished and just need to ribbon and send off.

Considering our next festival, FaerieWorlds Harvest, is in the throws of the Halloween season, I expect we'll make a LOT more!

An actual Oak Myth!


I found this to be a very interesting and quite awesome tale of the "Oak Myth" :)
(In all honesty I didn't know there were Oak Myths out and about! The name came from the combination of Eve's username and my own, Oakwitch and FeatherMyth.)